Grace Beverley: The Oxford Graduate Building a Modern British Business Empire
Grace Beverley is a British entrepreneur, investor, author and podcaster whose career grew from fitness content into fashion, technology, planning products and consumer brands. Born in London on 16 February 1997, she is 29 years old in 2026. She first became known online as GraceFitUK before creating TALA, SHREDDY and The Productivity Method.
She built her first products while studying music at Oxford, then turned a loyal digital audience into businesses spanning womenswear, fitness technology, artificial intelligence, food, water filtration, publishing and podcasting. She remains a highly visible young British business founder.
Grace Beverley Quick Facts
| Detail | Answer |
|---|---|
| Full name | Grace Margaret Beverley |
| Date of birth | 16 February 1997 |
| Age in 2026 | 29 |
| Birthplace | London, England |
| Nationality | British |
| Profession | Entrepreneur, investor, author and podcaster |
| University | St Peter’s College, University of Oxford |
| Degree | Music |
| Husband | Amar Daved |
| Children | Expecting her first daughter in August 2026 |
| Main companies | TALA, SHREDDY and The Productivity Method |
| Book | Working Hard, Hardly Working |
| Net worth | Not officially confirmed |
Grace Beverley’s Early Life and Parents
Grace Margaret Beverley was born and raised in London. Her mother, Victoria Broackes, is a British curator whose career has included major work with the Victoria and Albert Museum. Her father, Peter Beverley, has worked in business consultancy. She is the third of four daughters. Her maternal grandfather was Sir Nigel Broackes, the businessman connected with Trafalgar House. Her career began through digital products sold to her own online audience.
School Years and Musical Training
Music played a central role in her childhood. She attended Francis Holland School and St Paul’s Girls’ School. She also trained in voice and violin through the Junior Royal Academy of Music from 2011 to 2015. She was a chorister and served as head chorister at Salisbury Cathedral. The work required discipline, regular practice and confidence, skills that later helped her in media and leadership.
Grace Beverley’s Oxford Education
In 2016, Beverley entered St Peter’s College at the University of Oxford with a choral scholarship. She studied music and completed her undergraduate studies in 2019. Her professional biography uses the title MA Oxon, an Oxford academic status awarded after the required period rather than a separate taught postgraduate course. She balanced university work with filming, customer service and product development. This period shaped her views on productivity and later inspired her book and planning brand.
Early Professional Experience
Before university, she worked at IBM as a New Client Acquisition Analyst for Europe from July 2015 to August 2016. Her duties included performance reports, account planning and client analysis. She also joined a Goldman Sachs Women’s Insight Programme in 2015. She also worked for an Italian language school and Discovery Summer. In 2020, she completed a Sustainable Business Strategy course through Harvard Business School Online.
From GraceFitUK to Business Founder
At about 18, Beverley began growing an audience on Instagram and YouTube under the name GraceFitUK. Her content mixed gym training, food, university life and daily routines. She was also closely connected with vegan fitness content at that stage.
She turned this audience into customers through digital workout plans and resistance bands. Her Grace Fit Guides became especially successful. Her professional account states that more than 350,000 women used the guides over two years. The success showed that her audience trusted her products and gave her direct knowledge of customer needs and community-led marketing.
Grace Beverley and SHREDDY
SHREDDY developed from her early fitness guides, workout plans and equipment. Her professional timeline dates the business to December 2016, while the mobile app launched in October 2019. The brand offers workouts, exercise programmes, recipes, meal plans, equipment, supplements and community features at accessible prices.
How SHREDDY Developed
The app built on the Grace Fit Guides, offering structured programmes, progress tools and fitness content in one place. Beverley also created B_ND, a resistance-band business. That range later became part of SHREDDY, allowing her fitness activity to sit under one stronger name. She remains the founder and chief executive of SHREDDY.
Grace Beverley and TALA
TALA is the company most closely linked with her name. She founded the womenswear brand in May 2019 while completing her Oxford degree. She was 22. She wanted activewear with strong performance, flattering fits, responsible production and accessible pricing. TALA later expanded into everyday fashion, outerwear, swimwear, dresses, tailoring and accessories.
TALA’s Early Growth
TALA achieved about £6.2 million in turnover during its first year. The growth showed that the brand could become more than creator merchandise. The early company relied on an outside operating partner. In 2021, Beverley separated from that structure and rebuilt TALA with new systems, staff, manufacturing relationships and finance.
Investment and Retail Expansion
TALA raised £4.2 million in a round led by Active Partners and Venrex. A later round in 2024 brought in close to £5 million from investors including Pembroke VCT, Venrex and Active Partners. The company expanded its range and opened London shops at Carnaby Street and Westfield London. Sales reached £19.8 million in the year ending March 2025, although investment and a difficult United States expansion increased losses.
Morgan Fowles, who had led TALA as chief executive, left in January 2026. Beverley remained founder, active director and majority shareholder. The company said its newer trading period was delivering record revenue and profitable performance.
TALA and Responsible Fashion
TALA promotes recycled fibres, organic cotton, factory offcuts and other lower-impact materials in parts of its range. It has also worked to offer a broad size range. Beverley has accepted that fashion always involves consumption and environmental cost. Her position is that brands should improve materials, supply chains, durability and transparency rather than claim perfection. This practical tone has helped TALA connect with younger customers seeking style and stronger production standards.
The Grace Beverley Planner Brand
The Productivity Method began in 2022 and turns Beverley’s planning approach into physical and digital tools. The system aims to help people escape the feeling of being busy without completing their most important work. Its products include the Daily Planner, the 8-Minute Planner, the Desk Planner, digital planners, diaries and student tools. The formats cover priorities, schedules, goals, habits, notes and reflection.
The company states that more than 200,000 planners have been sold worldwide and also offers business and productivity courses. Its approach links with her book’s focus on managing ambition without letting work control life.
Retrograde, HIDE Food and Water2
In July 2024, Beverley co-founded Retrograde with Jake Browne and Gary Meehan. The company uses artificial intelligence to support online creators with brand partnerships, emails, negotiation, invoicing and commercial organisation. Retrograde raised about $2 million in early investment.
HIDE Food
In May 2026, she became a co-owner and strategic adviser at HIDE Food. The company sells chilled meals and salad bowls with a focus on protein, fibre and practical nutrition. Its products entered Tesco stores. Her position grew from advice into investment and ownership, matching her interest in wellness and consumer products.
Water2 and Water2skin
In June 2026, Beverley became a strategic adviser and co-owner of Water2. She also became involved with Water2skin, which focuses on shower filtration. After using the filters herself, she contributed to product development, branding and growth. The role reflects her move into backing other founders.
POGO
She has served as a non-executive director of POGO since 2022. POGO combines charitable giving with rewards from purpose-led brands, aiming to make small donations more engaging.
Book and Podcast Work
Beverley published Working Hard, Hardly Working: How to Achieve More, Stress Less and Feel Fulfilled in 2021, with a paperback edition following in 2022. The book became a number-one Sunday Times bestseller. It explores hustle culture, self-care and the belief that productivity should support a meaningful life rather than endless activity.
Her podcast began under the same title and is now known as Working Hard with Grace Beverley. It features founders, business leaders, creators and specialists discussing careers, setbacks, health, leadership and personal growth.
Grace Beverley’s Husband and Wedding
Grace Beverley is married to photographer and creative professional Amar Daved. The couple built part of their relationship while dealing with distance, as Amar had been based in New York. They legally married in London before holding a three-day celebration in the South of France in August 2025. Their ceremony took place at Domaine de Lavy and included personal handwritten vows.
Wedding Dresses and Celebration
She wore bespoke bridal designs by Halfpenny London. On 27 August 2025, she shared wedding footage and an emotional message to her husband. That date marks when the content was posted, not the exact day of the French ceremony.
Children and Pregnancy
As of 15 July 2026, Beverley and Amar Daved have not announced the birth of a child. They are expecting their first child, a daughter, in August 2026. She announced the pregnancy in March 2026 after sharing that she had experienced a miscarriage in 2025. She has spoken honestly about the anxiety and hope connected with pregnancy after loss. In July 2026, she shared scenes from her baby shower. The celebration took place before the expected arrival of their daughter.
Grace Beverley’s Net Worth
Her exact personal net worth has not been confirmed through audited records. Some media estimates place her wealth above £8 million, while other coverage has valued her wider business interests far higher. A company valuation is not the same as personal wealth. TALA has outside investors, costs, liabilities and shares held by other parties. Much of a founder’s wealth may sit in private company equity, which cannot always be sold quickly.
Her income and assets may include company shares, salary, dividends, investments, book royalties, podcast income, brand partnerships and advisory work. The safest conclusion is that she has built multimillion-pound business interests, while any precise personal total remains private.
Awards and Public Influence
Beverley joined the Forbes 30 Under 30 Europe Retail and E-commerce class in 2020. Her other honours include London’s Young Entrepreneur of the Year, the James Joyce Award from University College Dublin and recognition in the Sunday Times Influencer rankings. She has more than one million Instagram followers and discusses launches, funding, productivity, women in business and personal life.
Why Grace Beverley’s Career Matters
Her career reflects a major change in modern business. She used social media as a starting point but did not remain limited to sponsored content. She created products, employed teams, raised investment and entered industries with established competitors. She has spoken about burnout, female funding and pressure on young women in leadership. Her companies have faced restructuring, losses and difficult overseas expansion alongside success.
At 29, she has moved from fitness creator to founder, investor and adviser. Her next stage will be shaped by TALA’s growth, Retrograde’s progress, her newer consumer investments and the arrival of her first child.
FAQs
Who is Grace Beverley?
Grace Beverley is a British entrepreneur, author, investor and podcaster. She is best known as the founder of TALA, SHREDDY and The Productivity Method. She also co-founded Retrograde and has business interests in HIDE Food and Water2. Before becoming an entrepreneur, she created fitness content online under the name GraceFitUK.
How old is Grace Beverley?
Grace Beverley was born on 16 February 1997 in London, England. She is 29 years old as of 2026.
Is Grace Beverley married?
Yes, Grace Beverley is married to photographer and creative professional Amar Daved. The couple legally married in London before holding a wedding celebration in the South of France in August 2025.
Who are Grace Beverley’s parents?
Grace Beverley’s mother is Victoria Broackes, a British museum curator. Her father is Peter Beverley, who has worked in business consultancy. Grace is the third of four daughters, and her maternal grandfather was businessman Sir Nigel Broackes.
What is Grace Beverley’s net worth?
Grace Beverley’s exact net worth has not been officially confirmed. Some media estimates place her wealth above £8 million, but these figures are not verified. Her financial success comes from her business shares, investments, book sales, podcast work and commercial partnerships.
What is the Grace Beverley planner?
The Grace Beverley planner is part of The Productivity Method, the organisation brand she founded in 2022. Its products include daily planners, desk planners, digital planners and the 8-Minute Planner. The system helps users set goals, organise tasks and focus on productive work rather than simply staying busy.
